FMCG and CPG Marketing That Gets Your Product Into More Carts
We help food, beverage, personal care and household brands win attention, drive trial and grow sales online, on marketplaces and in stores.
Why consumer goods brands find digital ads hard
Low prices, big competitors and sales spread across many places.
Low price, thin margins
Each sale earns little, so ads have to be efficient and lead to repeat buying.
Sales happen everywhere
Customers buy in stores, on marketplaces and on your website, so it's hard to see what your ads really did.
Winning the shelf
Shoppers stick to brands they know, so new products need awareness and trial before they get picked.
How we grow your consumer brand
Awareness, trial and repeat buying, measured across every place you sell.
Short video for awareness
Short, punchy video ads that make your brand familiar to the right households.
Trial and sampling offers
Sample, bundle and first-order offers that get people to try your product.
Search and Shopping
We capture people searching for your category, flavour or product type.
Where-to-buy pages
Landing pages with store locators and retailer links, so ads drive sales wherever people shop.
Our approach
Audit
We review your products, channels, retailers and current ads.
Build
We set up campaigns, creatives, landing pages and tracking.
Launch
We test messages, offers and audiences in the first weeks.
Optimise
We move budget to the products, regions and messages that sell.
The numbers that matter for consumer brands
We track commercial metrics that directly drive growth, not vanity clicks.
how many people see your brand and how often.
what it costs to get someone to try your product.
how many people click through to buy at a store or marketplace.
how many customers buy again.
FMCG & CPG Questions
Clear answers to frequent questions about our fmcg & cpg campaigns.
What kind of consumer brands do you work with?
Food and beverage, personal care, household and pet products, from new launches to growing brands.
Can you track sales that happen in stores or on marketplaces?
Not every in-store sale can be tracked. We track retailer clicks, store locator use and online sales, and compare results by region and time period to see the impact of your ads.
Which platforms do you use?
Meta, Google and YouTube. We send traffic to your website, your marketplace listings or a where-to-buy page.
Can you help launch a new product?
Yes. We plan launch campaigns that build awareness first, then push trial offers once people know your brand.
What budget do I need?
It depends on your goals, markets and products. We'll recommend a starting budget on the strategy call.
Ready to get your product into more carts?
Book a free strategy call and we'll show you how to reach more shoppers.
