2,966 leads for a vehicle wrap business in Charlotte, from Messenger chats and lead forms

Industry: Automotive services (vehicle wraps and detailing)
Location: Charlotte, North Carolina, USA
Platform: Meta Ads (Facebook + Instagram)
Partnership: 5+ years (results shown: Apr 2022 to May 2025)
Ad Spend: About $21K across the two main campaigns

About the client

A car and commercial vehicle wrap studio in Charlotte, North Carolina. It also offers custom printed wraps, ceramic coating, paint correction, window tint and paint protection film. We have supported them for over five years, across campaigns from lead generation to brand awareness.

The challenge

The business needed a steady flow of enquiries from two very different buyers: car owners who want a custom look for their personal car, and small business owners who want to brand their commercial vehicles.

The goal

Generate high-quality leads from both groups at a low cost per lead, and make it easy for them to start a conversation.

What we did

Split campaigns by buyer

Ran Click-to-Message campaigns for commercial vehicle owners, so they could start a direct conversation, and Meta lead form campaigns for personal car wraps.
Researched and built the audiences

Targeted business owners and car enthusiasts, with a custom lookalike ad set alongside detailed interest targeting.
Made custom ads for each service

Created ads for commercial branding, custom wraps, ceramic coating, paint correction and more.
Tested ad formats

A/B tested video walkthroughs, photo grids and before-and-after results to find what drove the most enquiries.
Optimised the full lead generation campaigns

Built and managed every campaign end to end, moving budget to the audiences and ads that brought in the most enquiries.

Results

2,966
Total leads: 1,594
Messenger conversations: $10.36
Per Messenger conversation: 1,372
Lead form submissions: $3.40
Per lead form

Across campaign types, the best cost per lead ran at $6 to $10, with personal car wrap lead forms as low as $3.40. The client was happy with the steady lead flow.

The two main campaigns
Metric	Commercial wraps (Messenger)	Personal car wraps (lead forms)
Leads	1,594 conversations	1,372 lead forms
Cost per lead	$10.36	$3.40
Reach	241,517	158,469
Ad spend	$16,512.32

Proof

Results summary: 2,966 leads for a wrap shop, 1,594 Messenger leads, 1,372 lead forms, $3.40 cost per lead, Charlotte — Results summary

Meta Ads Manager campaigns table: 1,594 messaging conversations at $10.36 and 1,372 Meta leads at $3.40 — Ads Manager: campaigns, Apr 2022 to May 2025

Messenger campaign performance overview: 1,594 conversations, $10.36 each, $16,512.32 spent — Messenger campaign: 1,594 conversations

Performance overview of both campaigns with the age and gender breakdown of spend — Both campaigns, with age and gender breakdown

Facebook and Instagram Click-to-Message ads showing a custom printed car wrap with a Send message button — Facebook and Instagram ad previews

Key learnings

Business owners preferred to chat. Messenger ads suited commercial wrap buyers who wanted to ask questions before getting a quote.
Lead forms worked best for personal car wraps, where buyers were ready to share their details quickly.
Before-and-after visuals sell wraps. Showing the finished car did more than describing the service.

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