- Industry
- Real Estate
- Location
- Ontario, Canada
- Platform
- Google Search + Performance Max
- Duration
- 7 days (results shown)
- Ad Spend
- $2,000
About the client
An Ontario realtor who helps homeowners sell through a 0.99% listing commission offer, against the usual 5%.
The client had a strong offer but no reliable way to turn it into seller leads. There was no accurate conversion tracking, so there was no clear view of which searches and ads produced leads.
- Generate qualified homeowner seller leads
- Increase brand visibility across Ontario
- Reduce cost per lead
- Set up accurate conversion tracking
- Build Search and Performance Max campaigns that can scale
What we did
-
A full campaign stack
Search, Competitor Search, Performance Max and Brand Protection campaigns, plus remarketing audiences built for later.
-
High-intent keyword strategy
Seller-intent keywords across exact, phrase and broad match, tight negative keywords, competitor keyword targeting and geo-targeting across Ontario.
-
Messaging built on the offer
Ads ran four angles:
- Savings: "Sell Your Ontario Home for Just 0.99% Commission."
- Comparison: "Why Pay 5%? Keep Thousands More in Your Pocket."
- Trust: Testimonials and sold homes.
- Urgency: "Thinking of Selling This Summer? Get a Free Home Value Report."
-
Responsive Search Ads with full assets
Sitelinks, callouts and structured snippets on every ad.
-
Landing page built to convert
A commission savings calculator, rotating testimonials, a live activity pop-up, a trust bar and a shorter lead form.
-
End-to-end tracking
GA4 and Google Tag Manager tracking landing page views, form submissions and thank-you page visits, imported into Google Ads and tested with GTM Preview and GA4 DebugView.
Results
- $2,000
- Ad spend
- 400
- Lead form submissions
- $5.00
- Cost per lead
- 1.28K
- Clicks
- 3.70%
- CTR
- 94.2%
- Optimisation score
Roughly 1 in 3 clicks became a lead (400 leads from 1.28K clicks).
| Metric | Result |
|---|---|
| Ad spend | $2,000 |
| Impressions | 34.6K |
| Clicks | 1.28K |
| CTR | 3.70% |
| Average CPC | $1.56 |
| Lead form submissions | 400 |
| Cost per lead | $5.00 |
| Optimisation score | 94.2% |
Proof
Key learnings
- Leading with the 0.99% vs 5% comparison made the savings obvious and drove the high click-through rate.
- The savings calculator gave homeowners a personal reason to submit the form.
- Tracking set up before launch meant budget could move to what produced leads from day one.
Want more seller leads for your real estate business?
Book a free 30-minute strategy call. We'll review your ad account and show you what we'd change first.
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