- Industry
- Education (construction training)
- Location
- USA
- Platform
- Google Ads
- Duration
- 6+ months (scaled in 3)
- Ad Spend
- $12K+/month
About the client
A US company selling training courses to construction workers, already running Google Ads.
The campaigns were driving sales, but they couldn't scale. Raising the budget risked lowering returns, so spend stayed small.
Optimise and scale the existing Google Ads campaigns to get more course purchases and increase ROAS.
What we did
-
Audited the existing account
Found which campaigns, keywords and search terms were producing purchases and which were wasting spend.
-
Tightened targeting
Cut low-intent search terms with negative keywords and focused budget on course-specific, high-intent searches.
-
Improved ads and offers
Rewrote ads around certifications, job outcomes and course value for construction workers.
-
Tracked every purchase
Made sure purchases and revenue were tracked accurately, so bidding could optimise for ROAS.
-
Scaled step by step
Raised the budget gradually into the winning campaigns, holding ROAS above 4x while spend grew to $12K+ a month.
Results
- $12,000+
- Monthly ad spend
- 4.4x+
- ROAS
- $50,000+
- Monthly revenue
- 3 months
- Time to scale
Proof
Key learnings
- Cleaning up wasted spend first made it safe to scale.
- Raising the budget gradually kept ROAS steady as spend grew.
- Accurate revenue tracking let Google's bidding optimise for sales, not clicks.
Want to scale your Google Ads without losing ROAS?
Book a free 30-minute strategy call. We'll review your ad account and show you what we'd change first.
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