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Meta Ads

7.05x ROAS for a US fashion brand, with no increase in ad spend

How new ad hooks and a rebuilt campaign structure lifted return on ad spend while the budget stayed between $53K and $57K.

Industry
Fashion & Apparel
Location
USA
Platform
Meta Ads (Facebook + Instagram)
Duration
6+ months
Ad Spend
$53K to $57K

About the client

A large US fashion brand, already running Meta ads to acquire customers.

The challenge

The brand was spending steadily on Meta, but returns had flattened. Budget was spread across campaigns without enough going to the audiences and creatives that actually drove sales.

The goal

Improve ROAS and revenue while keeping ad spend stable. Better performance, with no increase in budget.

What we did

  1. Tested new ad hooks

    Ran structured tests on different opening hooks to find the angles that stopped the scroll and drove purchases.

  2. Rebuilt the campaign structure

    Reorganised campaigns and ad sets so budget could flow to the highest-performing segments.

  3. Shifted budget to winners

    Moved spend away from weak segments and into the audiences and creatives returning the most revenue, without raising the total budget.

Results

7.05x
ROAS
$53K-$57K
Ad spend, held stable
No increase
In total budget
6+ months
Engagement

Proof

Results summary: 7.05x ROAS on steady ad spend of $53K to $57K over 6+ months
Results summary

Key learnings

  • The hook did more for ROAS than the offer or the audience.
  • A simpler campaign structure let Meta's algorithm put budget where it performed best.
  • ROAS can grow without more spend when budget follows performance.
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