$297K in sales from $14K in Meta ads for a gym equipment brand | Case Study | DigiLabss

Industry: Fitness equipment e-commerce
Platform: Meta Ads (Facebook + Instagram)
Duration: Results in 3 months; 6+ month engagement
Ad Spend: $14K
Our role: Co-managed with a partner team

About the client

A business running a gym and an e-commerce store selling gym equipment, such as treadmills and power racks.

The challenge

The client was already running Meta ads, but a review of the ads and campaign structure showed plenty of room to improve.

The goal

Increase conversions and ROAS.

What we did

Reviewed the account

Audited the existing ads and campaign structure to find what was holding performance back.
Built a full sales funnel

Separate campaigns for each stage, from top-of-funnel prospecting to conversion and pre-order campaigns.
Ran multiple A/B tests

Tested creatives, formats and products (single image ads, treadmill ads, rack ads) to find the winners.
Scaled the winners

Moved budget to the ads and campaigns returning the most revenue.

Results

$14,000
Ad spend: $297,000
Revenue: 21.2x
Overall ROAS: 707
Purchases (top 5 campaigns): 16.5x-23.3x
Campaign ROAS (top 5): 34.1x
Best single ad ROAS

Proof

Results summary: $297K in sales from $14K ad spend, 707 purchases, 34.1x best single ad ROAS — Results summary

Key learnings

Testing different product ads (treadmills vs racks) showed which products to push hardest.
A funnel with separate prospecting and conversion campaigns kept ROAS high as spend grew.
Simple single-image ads were among the top performers.

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See all our work

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