- Industry
- Fashion, D2C e-commerce
- Platform
- Meta Ads (Facebook + Instagram)
- Duration
- 30 days
- Ad Spend
- $1,833.18
- Purchases
- 284
About the client
A direct-to-consumer fashion brand selling online.
The brand needed more online sales without overspending, and had no reliable tracking to show which audiences and ads were actually driving purchases.
Increase online sales and improve return on ad spend.
What we did
-
Full-funnel audience strategy
Combined cold audiences, lookalikes and retargeting segments to reach high-intent shoppers and cut wasted spend.
-
Meta Pixel and Conversions API
Set up both for reliable purchase tracking, giving Meta's algorithm better data to optimise and scale.
-
Continuous creative testing
Tested creatives, headlines and messaging, paused the weak ads and moved budget to the winners.
-
Campaign Budget Optimisation
Used CBO so Meta shifted budget to the best-performing ad sets in real time.
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Dedicated retargeting
Re-engaged website visitors and shoppers who showed intent but hadn't bought yet.
Results
- $1,833
- Ad spend
- 284
- Purchases
- $6.45
- Cost per purchase
- 4.62x
- ROAS
- ~$8,470
- Sales
- 87,268
- Reach
Overall ROAS: 4.62x, roughly $8,470 in sales from $1,833 in spend.
| Metric | Prospecting (CBO) | Retargeting | Total |
|---|---|---|---|
| Ad spend | $1,086.98 | $746.20 | $1,833.18 |
| Reach | 58,732 | 28,536 | 87,268 |
| Impressions | 132,104 | 63,782 | 195,886 |
| Purchases | 189 | 95 | 284 |
| Cost per purchase | $5.75 | $7.85 | $6.45 |
Proof
Key learnings
- Accurate tracking with Pixel and CAPI let Meta find buyers at a low cost per purchase.
- Prospecting with CBO brought most of the sales at the lowest cost.
- Retargeting added a third of total purchases from shoppers who were already interested.
Want more profitable sales from Meta ads?
Book a free 30-minute strategy call. We'll review your ad account and show you what we'd change first.
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