- Industry
- Financial & Business Services
- Location
- India
- Platform
- Meta Ads (Facebook + Instagram)
- Leads
- 1,548
- Cost per Lead
- ₹98.54
About the client
A company registration and startup valuation firm in India that helps startups get valuation certificates for investment rounds.
The firm needed a steady flow of enquiries from startup founders preparing to raise funds. This is a small, specific audience, so broad ads would waste budget on people who don't need a valuation.
Generate high-quality leads from startup founders and decision makers at a low cost per lead.
What we did
-
Built a targeted lead generation campaign
Reached startup founders and decision makers using detailed audience targeting.
-
Created visual ads for the startup community
Used a myth versus fact hook ("Getting startup valuation may take years") and a clear offer: a free consultation.
-
Optimised the lead ads
Refined the lead forms and creatives for better results as data came in.
-
Expanded to other services
Ran parallel campaigns to generate leads for the firm's other services, such as company registration.
Results
- 1,548
- Meta leads
- ₹98.54
- Cost per lead
- ₹1,52,534.98
- Amount spent
- 931
- Leads from the main campaign
- 97.5K
- Main campaign reach
| Metric | Result |
|---|---|
| Meta leads | 1,548 |
| Cost per lead | ₹98.54 |
| Amount spent | ₹1,52,534.98 |
| Main campaign | 931 leads, 97.5K reach, 3.09 frequency |
| Lead quality | Startup founders and decision makers |
Proof
Key learnings
- A myth versus fact hook works well for B2B audiences, because it challenges a belief founders already hold.
- A free consultation offer lowers the barrier for busy founders to share their details.
- Once one service works, parallel campaigns can reuse the same audience for other services.
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